Altermedia: Embracing Alternatives

Altermedia is not the usual bookstore that one often visits. Altermedia is also not one among the organic stores that have sprung up off late. Altermedia is all about alternatives. Alternatives in ideas, solutions, thought streams, food and lifestyle.

A few young minds who met at the 1987 Save the Western Ghats Movement decided to start a book store which would also serve as a publishing house. A space that would aid people to reimagine the importance of nature and environment with the kind of books it had. A space to make available to the people national magazines and weeklies of the kind of ‘Economic & Political Weekly’, which were otherwise not available in Kerala yet. A space to open up possibilities through conversations and transact conversations to actions.

The One-Straw Revolution’ by Masanobu Fukuoka is considered the Bible of farmers and agricultarists, which has been sold millions of copies worldwide, in multiple languages. Thanks to Altermedia, Malayalam was the first Indian language to which this book was translated. The rights were secured from the author himself when he visited Auroville during the same Western Ghats Movement of 1987. In a few years time, Altermedia even forayed into organic farming thus taking a step ahead for the cause they had associated themselves with.

The space houses books and magazines with quality content on Education, Schooling, Development, Environment, Sustainability, Farming, Polity, History, Lifestyle and all that an individual is innately linked to. One can also find multiple organic products such as clothes, bags, toys and consumables. Sale of organic fruits and vegetables as well happen on Tuesdays and Fridays. Altermedia is run by Mr. Anilkumar, and operates in Brahmaswom Madom building in MG Road, Thrissur, from Mondays to Saturdays.

Disclaimer: This post is not paid for or commissioned by anyone associated with Altermedia.

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